Blue Shoe Marketing's Vera Fischer Speaks at Paper Recycling Conference in Chicago
(article excerpted from Recycling Today magazine)
CHICAGO, IL, June 24, 2008— You can’t open a newspaper or turn on the television without hearing about the green movement. As the nation becomes more aware of the benefits of going green, businesses, paper recyclers are faced with the challenge of making their businesses more sustainable. But what does sustainability really mean?
During the session “Sustainability: A Market Perspective,” at the annual Paper Recycling Conference + Expo in Chicago, June 22-24, guest speakers Liz Cunningham, vice president of Balcones Resources, Austin, Texas and Vera Fischer, president of Blue Shoe Marketing, Austin, Texas addressed the concerns of paper recyclers when it comes to the sustainability of their companies...
The one thing both Fischer and Cunningham stressed during the presentation is that this is a social revolution that is not going to go away any time soon. Fischer added that the green economy in itself was projected to grow to $4 trillion dollars and green marketing efforts will soon grow into mass marketing.
The challenge the paper recycling industry and other businesses are facing is the lack of standards or public consensus about what is “green,” according to Fischer.
Pictured left to right:
Vera Fischer, Liz Cunningham, Joel Litman
To read this article in its' entirety please visit Recycling Today magazine,
or click here for the online article.
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