At Blue Shoe Marketing, the word “team” is
not cliché. We have seen first-hand the powerful results that
come from a comprehensive, well-rounded team of professionals. Here,
every team member is skilled in their own specialty and has a long
record of experience to prove it. But more importantly, we each believe
in working together, seamlessly and collaboratively, to produce superior
results for our clients.
Vera Fischer, Principal/President
Vera Fischer’s deep and varied career in marketing has been
an ongoing evolution. The result of that evolution is a thorough
skill set that encompasses all aspects of marketing – from
the larger creative concepts right down to the fine details of data.
Vera has worked for internet start-ups and Fortune 500 companies.
She has overseen accounts as large as Dell Computer and developed
traffic processes for some of the nation’s most recognized
and prestigious marketing companies. Her willingness to welcome change
and take on new challenges has given her more experience in more
arenas than most of her contemporaries.
In February of 2004, Vera decided it was time to use those skills
for clients of her own. She opened Blue Shoe Marketing to offer her
clients the kind of hands-on attention and focus she knows they deserve,
and the exponential growth of the company proves that they appreciate
it.
Amanda Covington, Account Supervisor
Amanda has a true passion for business marketing and a unique skill set that makes her an asset to Blue Shoe as the Account Supervisor – a talent for communications, an extensive understanding of the data, a love for the strategy, and a keen appreciation for fine creative.
Amanda’s dedication to her career in business marketing is apparent, from assisting her family in running their business until 2003 to working as a Marketing Consultant, to recently joining the Blue Shoe team. Just prior to this, Amanda worked as a Marketing Manager on the client side achieving a 40% growth rate in less than 12 months through consistent branding and integrated campaigns. This in-depth experience and knowledge allows her to see things through the client’s eyes with ease – she has been in their shoes.
She completed her BBA in Entrepreneurship and Marketing from the University of Houston and also has experience in customer service and management. She is relentless in pursuing the goal, achieving results, and ensuring satisfaction, which makes her an ideal fit for Blue Shoe.
Mike Gilbert, Production Manager
At Blue Shoe, being an outstanding Production Manager requires dedicated focus and attention to detail to achieve the end result clients deserve. Mike is committed to producing exactly these results, and that’s why Blue Shoe entrusts him with all aspects of production.
Mike is a self-admitted perfectionist, but he also has a creative eye that creates balance and allows him to communicate effectively with the creative team. His career includes art direction, graphic design and production management for an impressive roster of publications and creative firms. Mike has also produced large-format print work for the Bob Bullock State History Museum and LCRA's Highland Lakes Museum, two of his favorite projects.
Mike’s deep knowledge of the production process – from creative inception to final product – makes him a valuable asset to Blue Shoe and its clients.
Mara Malone, Office Manager
Mara Malone is a people-person. A student of Anthropology and Art History, Mara has enjoyed an eclectic career, working as a fashion assistant for GQ magazine, a salon manager in Naples, Florida, and an assistant director of finance for Habitat for Humanity. The one constant has been her love of human interaction and her organizational prowess.
Blue Shoe is fortunate that Mara found her way to Austin and considers her talents to be a great asset. She keeps the team in check - on-track, on-budget, and on-time, and makes certain the office is harmonious and welcoming. Her instant connection with people means no client is ever a stranger.
Jeff Salzgeber, Public Relations
Emmy award-winning journalist Jeff Salzgeber has over 15 years of
experience in broadcast news and public relations.
Before establishing his own consultancy, Radiant Media Group LLC,
Salzgeber served as senior media consultant with GCI Read-Poland
in Austin. Prior to that, Salzgeber spent more than a decade with
CNN, where he was responsible for coordinating CNN’s coverage
with its 11 domestic news bureaus and 900+ local television affiliates.
It was in this role that Jeff and his team won the Emmy for the network’s
9/11 coverage.
As a PR practitioner, he has leveraged his national media contacts
and yielded unparalleled results for clients such as Johnson & Johnson,
Lowe’s, RadioShack, British Airways and the CDC’s Office
on Smoking & Health.
In the Lone Star state, he has developed and executed PR campaigns
for government agencies including TxDOT, TCEQ and DPS. He has worked
extensively with H-E-B, having helped launch their new store format,
H-E-B plus! in Round Rock, San Antonio and Corpus Christi. Additionally,
he has led media training sessions with executives at Dell and Keller
Williams.
Julia Kennedy Jayes, Writer
Julia Kennedy Jayes is, at heart, a biographer. Over the years, her
inquisitive nature has led her to the realization that all people
and all companies have a story to tell – and it’s her
job to tell it.
As the child of mom-n-pop business owners, Julia was raised with
a deep belief in customer service, loyalty, and the importance of
every relationship and transaction. These beliefs help her truly
listen to her clients and discern their goals. She never takes her
eye off the audience or the ultimate purpose of each piece of writing,
and her messaging is spot-on.
Julia’s work with diverse and sometimes disparate clientele
has shortened her learning curve for each new client’s industry
and needs. Her scientific and technological tendencies allow her
to quickly grasp new concepts and translate complicated messages
into “real people” speak, reaching audiences at their
level.
|
